Introducing

Free price chain modelling tool

What is Margin Jigger?

If you’re not familiar with the concept, price chains allow you to calculate at SKU/channel (or retailer level) the impact of each change of investment, or COGS, or margins, or RSP, on the costs paid by the consumer and the potential profits for each partner in your RTM.

Create Your Free Price Chain!

Use Margin Jigger free of charge

Easy to use, build a price chain in  2 minutes

We do not save your data

Engage your team: One click PDF downloads

Build a price chain at sales channel or individual retailer level

Use Cases

Price Positioning

Employ the top-down model to validate and optimize your price positioning.

COGS Optimisation

Unlock Profit Insights: explore COGS impact on profits.

Reinvestment Allocation

Empower your brand for success with the right resources.

Improve Profitability

Spot price chain gaps, boost profitability.

Commercial Negotiations

Enhance negotiations with transparency and facts.

Business Impact

Grasp comprehensive effects of price chain adjustments.

We Are Here to Help

Getting started with Margin Jigger may seem daunting, but the EDV Labs team is ready to assist. Book a free 30-minute call with our experts.


Ask or team about our diverse service offerings designed to unleash your product's value through price chains. What's holding you back? Act now.


Book Your Free Call Now!

If you find the Margin Jigger useful, we’d appreciate likes and shares on LinkedIn, Twitter or Facebook. Slainte!

FAQS

Here are answers to some common questions. 

  • Does EDV labs have access to my data?

    No EDV labs does not have access to any data input into Margin Jigger. We have deliberately built Margin Jigger so that data is simply used for real-time calculations and not saved.


    What the full version of Margin Jigger is released, you will by able to save multiple versions and models.

     

  • Why is Margin Jigger free?

    Margin Jigger is a small part of a larger system we have in development at EDV labs. 


    Due to the recent UK excise rises and the cost pressures through other elements such as bottles and fuel, as well as conversations with many in the industry, we felt this would be a useful tool for many craft distillers who may not have price chains in place for their products and would benefit from its use.


    We hope you find it useful.

  • What markets does Margin Jigger cover?

    Initially, we have provided a UK domestic version only,  but an export version and other functionality will be added soon.


    We'd also love your feedback, if you have ideas on how Margin Jigger should be developed, drop us an email at hello@edvlabs.io

  • What categories does Margin Jigger cover?

    Margin Jigger is currently designed for any spirit-based category with an ABV of more than 22%. 


    We will look to expand to other categories and ABV
    levels in the near future as demand dictates. 


    Drop us an email at hello@edvlabs.io to let us know your ideas.

  • I am not sure what information to input into Margin Jigger?

    We got your back. On the app, you’ll also see guidance for the ‘why and how’  which should give insight into what you need to input and why.


    We'll also add some short videos talking both about the how, and more importantly the 'why' behind the approach used in Margin Jigger.

  • How do get a copy of my new price chain model?

    EDV labs are creating PDF to email functionality as part of Margin Jigger. As the data is not saved, you can simply enter your email address and hit 'send' and a copy will be pinged to your inbox.


    This way you can quickly create a number of models for use in both internal and external discussions.

  • Can I get my model as a spreadsheet?

    Unfortunately not, we have limited functionality as we want to bring this to market quickly due to current UK excise changes and the impact it will have on the UK market. Margin Jigger is still in the R&D process but when complete will have a full range of functionality.