Who we are
We’re a team of alcoholic beverage and data analytic sector experts who are frustrated by seeing amazing craft beverage brands unable to unlock their true potential. We’ve built our business on the belief that all companies, regardless of size, should have access to world-class insights and systems. Empowering them to make better, faster decisions. Making them more agile and taking the guesswork out of growth.
Together, we’ve created EDV labs- the first digital solution company developing products specifically dedicated to scale craft brands.
Our Mission
To use the power of digital solutions to drive growth, improve efficiency and save time. Enabling challenger beverage brands to focus on telling their story and growing their business
Why EDV labs
We understand that building a successful, profitable beverage business is complex and messy. We know that having a great liquid and compelling story is only the first step to success. At EDV labs our founders combine their world-class knowledge gained from working in the leading businesses from the alcoholic beverage sector (Diageo/WG&S) and FMCG analytics and software businesses (RSI and Retail Insight). To create a range of services and digital solutions specifically designed to grow and scale craft beverage brands.
So firstly, we understand our partners don’t have specialist data or insight roles in their businesses, so we have created intuitive, easy-to-use interfaces which do the heavy lifting and distil data into actionable insights for your teams to implement. On top of ease of use, we also ensure our products are easy to implement without an expensive and complex implementation process.
As experts who specialise in the beverage sector, so our partners have the confidence that all of our products are specifically built and rigorously tested to meet the demands of the craft beverage sector.
We don’t have customers; instead, we look to develop partnerships with like-minded beverage companies to enable EDV labs products to be part of the foundation which companies leverage to take their business to the next level.
At EDV labs we know resources (human and investment) are precious, so we create solutions that grow your business faster and improve profitability.
Our Values
Take risks and have fun:
Life’s too short not to have fun. And taking risks is not to be feared, learnt from, and generates breakthrough results.
Do more with less:
Nothing is finite, neither people, money or the environment. We always challenge ourselves to bring efficiency to our products, finances, processes, and communications.
Transparency and candour:
We’ll always be straight with ourselves and you - transparent and honest conversations always unlock tough challenges.
Great ideas win:
We want the best ideas to win, regardless of where they come from, staff, clients or consumers.
Build communities for all:
We strive to build interconnected, inclusive communities that add value to everyone – we can all learn from each other.
